JWP is delighted to announce that Clearly, the newest range of food storage containers from Lock & Lock, (recently awarded ‘Best Kitchenware Range’ at the Mumii Family Awards 2017) is finally available in retailers now. The range comes in 16 various shapes and sizes, including square, domed, rectangular and round, with capacities ranging from 370ml to 1.2ltr.
Shatter proof and stain resistant, Clearly Lock & Lock was launched at the Spring Fair 2017. A walkway was constructed from the product itself so that attendees could walk directly over it to test just how durable the range is. Alongside this, videos were played of the product being run over by cars and hit with baseball bats by an American college baseball team. Needless to say these displays, and the range as a whole were a huge success, which we were obviously delighted with.
‘Clearly’ looks exactly like glass and therefore looks stylish on the table, but is less than half the weight, which means it is easily transportable and perfect for those who want to use it to take their food to work. It has all the benefits found in the classic Lock & Lock range, (Airtight, Leak Proof, BPA Free) but due to the ultra-durable Tritan material that makes up its composition it is also virtually indestructible, meaning breakages are a thing of the past.
Please feel free to contact us to find your local stockists.
So the Spring Fair has come and gone and with it came excitement, a touch of apprehension and no shortage of long days…oh yes and weary legs, can’t forget the weary legs.
JWP went down there with something a little different planned for this years stand. We launched a new range of Lock & Lock at the Spring Fair called ‘Clearly Lock & Lock’, which is made from a highly durable plastic material called Tritan, which has the appearance of glass but has the weight of ordinary plastic. This makes Clearly Lock & Lock look the part and, due to the material that makes up its composition, remarkably robust, stain free and shatter proof.
We wanted to make a splash and really shout about this new range, so some thinking went into just how we could demonstrate the products strength and durability. We decided that what would really get people’s attention would be if we were to construct a walkway made from the Clearly products themselves, that people could walk directly across. This proved to be a great idea and many at the show said just how impressed they were by it. Photo’s of the stand are below.
It can be difficult knowing just how to launch a product at the Spring Fair, because you want to create a buzz but you certainly don’t want to make any false claims about the range and get embarrassed if something goes wrong. However we know just how good these products are and felt it the perfect way of showing the potential of the range. It turned out to be a real conversation starter and the show as a whole was a great one for us. All our brands old and new went down a storm, we met lots of old friends, made many new ones and did some great business.
Whilst at the show we were also delighted to be able to sponsor the benches around the Housewares Live stand, an area where many chefs, such as the Hairy Bikers and Malcolm Harradine gave demonstrations to the attendees at the show.
All in all, while all the organisation and set up is undoubtedly hard work, as always we thoroughly enjoyed the Spring Fair. We’d like to thank everyone who came onto our stand, whether to place an order, enquire about our ranges or just to say hello. It was a pleasure meeting every single one of you.