JWP will be heading down to the NEC in Birmingham for the big trade show of the year, the Spring Fair. The show, which runs from 5th – 9th February sees us launching a brand new range of products that we see as the future of food storage, Clearly Lock & Lock.
This is a range that we are hugely excited about and one we think will be a huge success with consumers. It has all the usual features/benefits of the Lock & Lock range, such as being BPA free, dishwasher/microwave/freezer safe, Air and watertight etc. What elevates Clearly Lock & Lock from the rest is that it is made from a material called Tritan, which is incredibly tough and makes the range shatter proof and stain resistant. Another real benefit of Clearly Lock & Lock is that it has the appearance of glass, and so looks great on the table, but it is as lightweight as plastic.
We feel that the durability of this product, along with how good it looks on the table will take Lock & Lock to another level, which is why we’re making a huge deal of the range and launching it at the Spring Fair, (Hall 9, stand 9F60-G41). The range has the tagline ‘Recognisably Stylish, Positively Indestructible’ and to illustrate this, our stand will house a purpose built walkway constructed from the ‘Clearly’ range, which will allow visitors to walk over the products themselves to highlight their strength and durability.
It’s going to look great and hopefully be a big talking point for visitors to our stand. For those coming to the show, we hope to see you there. Feel free to drop by and check out the new Clearly Lock & Lock range for yourself.